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Community spaces are markers of place in time, they define the enduring character of their urban environment and become synonymous with the identity of a community.

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Discover Thirty Eight Elizabeth

March 31, 2022

There’s so much to discover at the new Thirty Eight Elizabeth retail precinct. Now open in Downtown Tauranga.

Just over 7000sqm of the 8000sqm retail offering on the ground and level 2 is now open, including the state-of-the-art Farmers store, and Whitcoulls and Pascoes, also located on the ground floor entrance on Elizabeth Street.

These iconic New Zealand retail brands are all part of the James Pascoe Group, also behind the development as Elizabeth Properties Limited.

The Farmers store has been designed and fitted out following on from the brand’s success at Sylvia Park and 277 in Newmarket, Auckland.

Plenty of undercover parking is also available with three hours free with a purchase over $10 (see more parking details below).

Graeme Walker is store manager at Farmers and has been with the company for over 50 years. He returned to the Thirty Eight Elizabeth store to open it after working there at the original site for over 30 years.

He says the new store has been very popular, with staff and customers alike excited about the shopping experience the new store provides. In particular, the statement feature lighting across departments has been noticed and enjoyed.

“Customers just love the store. They are happy we are back in town. The lighting around the store has been getting particular attention, with it changing across different department to create varying ambience, look and feel,” says Graeme.

“Once the eateries are open, the shopping experience and journey for our customers will be enriched even more. With the luxury apartments and townhouses going up above, Tauranga is ready for city living.”

The response to Pascoes being back in town has similarly been met with enthusiasm. Store manager at Thirty Eight Elizabeth, Maria, says she’s really enjoyed the reaction of customers to the new space.

“It’s been just so positive,” says Maria. “Everyone who has stepped foot in the store has been totally blown away. The new modern layout and personalised shopping experience is being welcomed. The local customers who live in the city and are so thrilled we are here, bringing a great vibe downtown.

“There are also a lot of customers who love street, city shopping. It has a more unique vibe, with more character and personality. There’s certainly plenty of it here. Thirty Eight Elizabeth is already becoming known as a destination. With the easy drive-in undercover parking from First Avenue, the shopping experience is seamless and easy.”

Subway is the first of the food and beverage offerings open at Thirty Eight Elizabeth.

“Long term this is going to be the beginning of something great for the city,” says Bruce, owner operator of Subway at Thirty Eight Elizabeth. “The new Subway store welcomes seated dining, and we can see people are really enjoying the relaxed inner-city vibe.”

Subway offers everything from sandwiches, to wraps, healthy salad bowls, and smoothies. Delicious barista-made coffee is also available all day. Take out or enjoy the fresh and airy ambience of the new restaurant style seating in the new store at Thirty Eight Elizabeth.

Whitcoulls also features on the ground floor, offering a large range of books, toys, gifts, cards, and stationery.

Visit the Thirty Eight Elizabeth website.

Family living

February 28, 2022

Our townhouse offering is the ideal family home if you’re looking for comfort, security, and ease of living in the heart of the city.

With everything you need on your doorstep, you’ll be able to walk to most amenities, and even to work downtown. Find yourself taking advantage of the stunning Sky Garden and its pool, green spaces, BBQ facilities, and residents’ lounge after work and in the weekends. Enjoyment and living life to the maximum has been at the heart of this development from the outset.

There will be 7 townhouse configurations from which to choose, with two- or three-bedroom options. The living is spacious, with generosity of design and proportion a key feature, as well as indoor-outdoor flow so that you can make the most of the views and city ambience.

A new dawn for retail in the heart of Tauranga City

February 4, 2022

Yesterday at 9am we proudly opened our retail doors to the public.

The opening of the retail spaces at Thirty Eight Elizabeth, which began construction in 2018, marks the start of a new chapter for the CBD.

There’s just over 7000sqm of the 8000sqm retail offering on the ground and Level Two ready for your enjoyment, including the state-of-the-art Farmers store, and Whitcoulls and Pascoes the Jeweller – also located on the ground floor entrance on the corner of Elizabeth Street and Devonport Road.

These iconic New Zealand retail brands are all part of the James Pascoe Group, behind the development as Elizabeth Properties Limited.

“This entrance on the corner of Elizabeth Street and Devonport Road is the gateway to a new fashion and beauty retail experience, one that Tauranga has been waiting for to bring revitalisation to the CBD,” says Thirty Eight Elizabeth Project Manager Brett Nicholls.

“The entire development provides a grand gateway to the CBD, one that celebrates the history and significance of the site for the CBD.”

The Farmers store has been designed and fitted out following on from the brand’s success at Sylvia Park and 277 in Newmarket, Auckland.

“This is a step above,” says Brett. “We always take the shopping experience to the next level when we open a new store.”

A morning karakia (blessing) and ribbon cutting has been held on site to mark theofficial opening, all within the Red Light rules for events. A small group of kaumātua led by Tamati Tata, as well as a limited number of Tauranga City Council commissioners, Farmers managers, and building contractors gathered to celebrate.

“Ngāi Tamarāwaho, the Ngāti Ranginui iwi hapū, whose people traditionally lived in the area, hold the mana whenua for the site, which is at the heart of its rohe,” said kaumātua Buddy Mikaere.

“Ngāi Tamarāwaho has supported this project from the outset and considers that the redevelopment fits with its aspirations for the city centre. Ngāi Tamarāwaho is pleased to see the site being put to useful purpose.”

Brett says he is proud that kaumātua led today’s ceremony and that Ngāi Tamarāwaho has backed the project from the beginning.

“Today marks a very exciting milestone for the project,” he said. “We acknowledge Ngāi Tamarāwaho’s ancestral ties to the site and are working closely with representatives to include design features that reflect this history. The Farmers corner has a long history of retail stretching back to its roots as the Devon Mall in the early 1970s.”

Subway is also open again on site, located on Elizabeth Street close to the laneway that leads to First Avenue. You can access Subway on foot by taking the pedestrian crossing in front of the cinema on the opposite side of the road.

Still to be unveiled are the food and beverage terrace,  and the luxury residential offering of Elizabeth Towers. An artwork and cultural mural created by local Ngāi Tamarāwaho artist, Whare Thompson, will also be revealed. While the exact timings of these stages are still being determined due to the COVID restrictions and shutdowns of last year, all are expected to fall in the first half of 2022. A grand opening will celebrate the development in due course.

“We want the fullness and potential of the entire development to be open and enjoyed as soon as possible. That is why we have put extra resources into the build from the start to bring it to fruition in an ambitious timeframe. We are not far behind schedule considering the number of COVID setbacks our amazing team has had to overcome.”

At peak times over 500 contractors have been involved in the build, injecting significant economic benefit into the local community. Once the build is complete, it will effectively double the residential population in the CBD.

“It is a homecoming for Farmers, which has strong historic ties to the site. We are glad to be ‘home’,” says Brett. “Farmers at The Crossing and Bayfair will remain host to home furnishings, manchester, and homewares. Farmers at Thirty Eight Elizabeth will showcase the best of fashion and beauty.”

Shoppers are expected to flock to the new store. When arriving by car, visitors should enter the four parking levels on First Avenue where they’ll find ample options – 174 carparks, more than double originally on site.

The parking management system will guide shoppers and diners to available spaces and provide easy-to-use technology to obtain three hours of free parking with proof of purchase from any of Thirty Eight Elizabeth’s stores or food and beverage outlets.

By foot, the main entrances will be off Elizabeth Street, or the corner of Devonport Road and First Avenue.

By the middle of the year Picnicka, an exceptional dining experience, is scheduled to open on the all-day sun, North-facing food and beverage terrace – a new cosmopolitan dining experience for Tauranga.

The multi-use development of residential, retail, cafes, and restaurants are part of a global trend towards broadening the experience of shopping. Tauranga is among the first cities in New Zealand to experience this new level of sophistication.

“It’s an exciting idea that has caught on in shopping areas overseas,” Brett says. “People are looking for a whole new experience when they go out. They’re enjoying a quality meal at their shopping destination, rather than eating and shopping separately.”

The residential part, including 23 luxury townhouses and 97 high-end apartments across two towers, all brought together by the spectacular swimming, gym, green space, recreational podium area known as the Sky Garden, will be available for purchase in the first quarter of this year. For pre-sale information people should register their interest on this website – scroll to the form at the bottom of this page.

Read about the opening in the Bay of Plenty Times here.

Meet the team: Tom Bolus of Fabworx

November 26, 2021

This month we meet Tom Bolus from Fabworx, a local Tauranga company excelling in innovation and problem solving when it comes to designing, fabricating, and installing architectural metalwork solutions for light structural and commercial projects.

What is your role in the Elizabeth Towers | Thirty Eight Elizabeth project?

What is your background?
Student at Otago Uni

What do you like about working on the project?
It’s making people’s homes.

What do you like to do outside work?
The beach

Favourite Netflix show?
Criminal Minds

Your go-to song?
Mamma Mia by Abba

Building a legacy

August 30, 2021

Along with deep foundations and an all-steel frame that are built to last, the façade of the development is, quite simply, constructed from one of the best products in the world, specifically for multi-level developments like this one – the StoPoren Panel Façade System.

This approach is one of the first designs in the country to embrace the government’s new cladding guidance to create a safer world in our vertical landscape.

The system is based on solid construction with lightweight concrete. It is a ventilated cavity design, including a ventilated drainage cavity between the interior and exterior façades. This will provide residents with long-term building security against the elements. The cavity is not just watertight, it’s airtight, helping with the sustainability of the building as well.

StoPoren is made from autoclaved aerated concrete (AAC) and consists of sand, cement, lime, gypsum, water, and an expansion agent. When processed, this expands up to five times to achieve a weight approximately 20% that of concrete. Combined with ductile steel enforcement, the panels provide strength and security, guarding against substrate or seismic movement; are lightweight, incredibly robust, and are guaranteed to meet New Zealand Building Code (NZBC) requirements.

The non-combustible material also promises peace of mind when it comes to fire safety. This smart, functional build material has impressive fire-resistant properties to delay the spread of a fire and help protect occupants and premises.

StoPoren enhances the soundproofing of the building, reducing the sound transmission of external noise.

The aerated design also produces thermal qualities that support New Zealand energy-efficiency standards, providing exterior insulation against temperature fluctuations in the warm summer months, and as a barrier in the cool months. With lower energy costs and impressive environmental benefits, the StoPoren Panel Façade System consists of the ideal choice of building materials to create a comfortable environment.


The StoPoren Panel Façade System is a trusted façade solution for numerous builds throughout the country such as Zavos Corner in Wellington by Parsonson Architects.

Meet the team: Carlyn Morrison from Eireann Construction

June 14, 2021

Carlyn is a former beauty therapist who decided to make a career change and become a builder.

Carlyn was recently selected as a finalist in both the ‘Apprentice of the Year’ and ‘Rising Star’ categories in the National Association of Women in Construction Excellence (NAWIC) Awards 2021, competition, congratulations Carlyn!


What is your role in the Farmers Tauranga Development project?
I am working as an apprentice builder on site, and have been one of the team members involved in the construction of the 23 townhouses located on the retail podium.

What is your background?
Prior to starting my career with Eireann Construction I was a Beauty therapist.

What do you like about working of the project? 
The thing I like most is the projects large scale, and complexity. There is a lot going on, and it’s an exciting project to be a part of.

What do you like to do outside of work?
I enjoy fishing and spending time with my family.

Favourite Netflix show?
New Amsterdam

Your go-to song?
Unforgiven II (Metallica)

In the media